Combining human-centred design and process improvement can help you achieve the shift in your organisation's culture, processes, and systems necessary for a digital transformation, while keeping your customers at the forefront. In this blog, we share our secret recipe for a successful Digital Transformation.

Strategy is an often-overused word. Everyone has a strategy. Everyone is building their strategy and having strategy days to bring together the team to work out what are the key priorities and how they are going to achieve them. But before we start planning, we need to ensure that our strategy is taking us in the right direction. Is it really helping us to achieve our vision, and build the customer experiences that we have designed and tested?

When we understand our end-to-end customer journeys and their true health, we can start to see where the gaps are and where we need to invest. The experiences we create are based on the services and processes that deliver them.

Imagine a world where our PROCESS & TECHNOLOGY are simple and empower our SERVICES to create a great digital delivery. When you say it out loud this sounds like a simple task however these functions operate in different areas and often, having a common goal or approach doesn’t quite happen according to plan- even with the best intentions. Why?

A team induction delivers a deeper understanding compared to a regular organisational induction as it connects new employees with their role, their team and provides the individual with a strong sense of belonging. It delivers the practical knowledge that new people need to be equipped with to do their job with zest and confidence!

It’s no secret that customer experience is a key factor for selecting the businesses we want to deal with, as consumers or as employees...

Did you know that design-led companies have increased revenue at almost twice the rate of their industry counterparts in the last 5 years? In a McKinsey Quarterly report titled “The Business Value of Design,” it was found that 300 publicly listed companies have demonstrated a substantial increase in revenue due to their design-led initiatives. Now, this is not an easy journey, but it’s definitely worth it.

Let’s face it, whether you’re a brand new employee or the CEO – we all know that work is changing to some extent right now – and will continue to change for the foreseeable future. One of the things that most people are blatantly aware of is the need to reduce costs and to deliver sustainable transformations, whilst rebuilding the employee experience. At the end of the day, it’s our people who are the ones who will deliver the transformation.

As leaders and members of our organisations, we have a major role in how we contribute to the wellbeing of our people, the future prosperity of our businesses and the community in which we operate.

The magic triangle, what is it I hear you ask? It’s similar to the Bermuda Triangle, a mysterious area where things of significant value can disappear without a trace. In our case, instead of being lost at sea between three geographic locations, our magic triangle is the link between three pillars within our organisations.