Your CRM should be part of every step in your end-to-end customer journey. What does a great CRM design look like? Find out here.

Imagine a world where our PROCESS & TECHNOLOGY are simple and empower our SERVICES to create a great digital delivery. When you say it out loud this sounds like a simple task however these functions operate in different areas and often, having a common goal or approach doesn’t quite happen according to plan- even with the best intentions. Why?

It’s no secret that customer experience is a key factor for selecting the businesses we want to deal with, as consumers or as employees...

Did you know that design-led companies have increased revenue at almost twice the rate of their industry counterparts in the last 5 years? In a McKinsey Quarterly report titled “The Business Value of Design,” it was found that 300 publicly listed companies have demonstrated a substantial increase in revenue due to their design-led initiatives. Now, this is not an easy journey, but it’s definitely worth it.

The magic triangle, what is it I hear you ask? It’s similar to the Bermuda Triangle, a mysterious area where things of significant value can disappear without a trace. In our case, instead of being lost at sea between three geographic locations, our magic triangle is the link between three pillars within our organisations.

There are times when you need to get technology involved whether that is with upgrading an existing system or creating a new experience using new technology.