In celebration of our fifth birthday, we look back at why we were created to begin with: There's a gap in the market: the focus to improve the customer experience often competes with cost reduction and efficiency creation. But that doesn't need to be the case! These two approaches not only can, but should work together to create great customer experiences while increasing efficiency.

Combining human-centred design and process improvement can help you achieve the shift in your organisation's culture, processes, and systems necessary for a digital transformation, while keeping your customers at the forefront. In this blog, we share our secret recipe for a successful Digital Transformation.

Strategies can no longer be set from the top and expected to be successful. They need to engage at every level and to do that, you need a Human-Centred approach.

Places can facilitate connection. They can engage, inspire, and stimulate people. By viewing places as services, we can apply a service design lens to the design of places. We explore placemaking and how well-designed places can delight.

Have you ever heard the phrase “this is how we do it here?” Just because something has been done a certain way for a long time, does not mean it is still the most efficient. It’s hard to see your inefficiencies from your client’s perspective when you’ve created the experience.

We have left jobs, not because of the work we did, but because our leaders weren’t aligned to our values. We have left otherwise solid jobs to follow our inspirational leaders to new companies. From these journeys, we know that who we work for is just as important, if not more, than the work we do each day.

Human-Centred Design and Continuous Improvement are a match made in heaven. How do you bring them together to really design the life cycle experience?

How are you going to deliver a new experience while having to save costs at the same time? Don’t worry, we’ve got you covered!