In celebration of our fifth birthday, we look back at why we were created to begin with: There's a gap in the market: the focus to improve the customer experience often competes with cost reduction and efficiency creation. But that doesn't need to be the case! These two approaches not only can, but should work together to create great customer experiences while increasing efficiency.

Combining human-centred design and process improvement can help you achieve the shift in your organisation's culture, processes, and systems necessary for a digital transformation, while keeping your customers at the forefront. In this blog, we share our secret recipe for a successful Digital Transformation.

Strategies can no longer be set from the top and expected to be successful. They need to engage at every level and to do that, you need a Human-Centred approach.

Places can facilitate connection. They can engage, inspire, and stimulate people. By viewing places as services, we can apply a service design lens to the design of places. We explore placemaking and how well-designed places can delight.

The more complex a problem is, the greater the chances that we’ll miss something. However, taking a holistic approach and being flexible in how you approach methodologies can improve your chances of designing a solution that sticks, without arguing over which tool or methodology to use.

Have you ever heard the phrase “this is how we do it here?” Just because something has been done a certain way for a long time, does not mean it is still the most efficient. It’s hard to see your inefficiencies from your client’s perspective when you’ve created the experience.

Human-Centred Design, or HCD, is a tool that allows us to rethink the way we engage with our people – leaders, followers, teams and stakeholders.

A team induction delivers a deeper understanding compared to a regular organisational induction as it connects new employees with their role, their team and provides the individual with a strong sense of belonging. It delivers the practical knowledge that new people need to be equipped with to do their job with zest and confidence!

A Leadership Playbook is an essential component of the employee experience, as it defines who you are as an organisation, and why you exist. It provides your people with the guard rails for how you want to operate and work. Reigniting the connection between your team and company playbook can have a significant impact on your Employee Experience and, ultimately, drive high performance.