We have left jobs, not because of the work we did, but because our leaders weren’t aligned to our values. We have left otherwise solid jobs to follow our inspirational leaders to new companies. From these journeys, we know that who we work for is just as important, if not more, than the work we do each day.

How many different products does your company offer to your customers? Probably more than 5? If you’re a financial institution or a government agency probably even more! And have you ever thought about the different experiences that your customers have when they access each of those products?